The ultimate guide to Google ranking improvement

For many Hong Kong SMEs, the most frustrating pain point is that the website is built only to sink to the back page of Google search results, unable to bring in organic traffic. In the face of rapid changes in algorithms, traditional SEO methods are time-consuming and labor-intensive, and if there is a lack of professional talents, it is even more difficult to balance multi-channel promotion.

Do you also find SEO the bar high, the rules elusive, or don’t know how to use the AI wave to enhance your advantage?

This article will break down the core secrets to improving Google rankings, from Google’s E-E-A-T principles to strategic content planning, and reveal how to use AI technology to break the dilemma of limited resources for small and medium-sized enterprises, making tedious SEO work efficient and accurate. This methodology, proven by over 200 businesses, will help your website stand out on Google and attract continuous new customer inquiries.

Breaking down the core of Google rankings: E-E-A-T and content is king

To improve search rankings, it is essential to understand Google’s core value: to provide users with the most relevant and reliable information. To this end, it has established the E-E-A-T evaluation criteria:

Experience: Do content creators have first-hand hands-on experience?
Expertise: Does the creator have expertise in the field?
Authoritativeness: Is your website or brand a recognized authoritative source?
Trustworthiness: Can users trust your content and brand?

In short, Google values whether the content can truly solve user problems and is provided by trusted experts. Therefore, the era of “content is king” has higher requirements for “quality”. Quality content is the cornerstone of SEO, while solid technical SEO (like website speed) and authoritative backlinks are essential pillars.

The key to improving your website’s ranking: strategic content planning

A successful SEO strategy starts with a deep understanding of the market and users, rather than blindly producing content. Your website should be a “content base” that systematically answers all the questions your target customers have during their buying journey.

Market research and keyword layout

Before writing, you must research what keywords potential customers will use to search for them, with the goal of getting “precise traffic”. We helped a small business with only more than 200 visitors per month, but because the content accurately responded to user needs, it successfully converted 16 paying customers from 48 queries brought by Google in the past two months, with a conversion rate of 33%. This proves that small flows can also bring big benefits.

Create a “Gold Transaction Path”

Quality content isn’t just about rankings, it’s about conversions. Demonstrate professional value through in-depth articles, answer customer questions to enhance trust, and add call-to-action to guide inquiries in a timely manner. At the same time, leveraging customer testimonials can significantly strengthen the trust of new visitors, ultimately leading to natural inquiries and conversions.

A new way to play Google search rankings in the AI era

While traditional SEO operations are time-consuming and rely on experts, the advent of AI has been a game-changer. Currently, 19% of Google’s top-ranked content is generated by AI, and mastering AI tools has become key. AI can be your super assistant, from market analysis and topic ideation to content optimization in a short time.

We assisted a counseling center in using AI to quickly generate multiple short video scripts around user pain points. After the video is published on social platforms, we transform its core content into detailed website articles and embed relevant videos to achieve “one draft for multiple uses, multi-platform distribution”.

This cross-channel integration strategy has been amazingly effective, with one related article being selected as a “Position Zero” by Google, ranking better than large platforms. This forms a perfect closed loop of traffic: social media is responsible for reaching and interacting, and website content is responsible for in-depth answers and obtaining organic search traffic, both of which attract traffic to each other and continue to expand brand influence.

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Say goodbye to going it alone: i-gen AI Marketing System Solution

Once you understand the strategy, you may be concerned about the lack of team and time to execute. The i-gen AI Marketing system was born to solve this pain point, providing a complete marketing automation solution of “strategy + technology + content + data”.

output integration of reports

Traditional SEO operations	i-gen AI empowers SEO
Strategy Formulation: Relies on consultant experience, time-consuming, data-driven	strategy: AI analyzes the market and generates strategies in seconds
Content Creation: Written by hand, limited	AI Efficient Generation: Generate high-quality articles in 3 minutes, multiple posts with one click
Data Analysis: Manual integration of reports, time-consuming automatic	: The system automatically analyzes and provides optimization suggestions
Cost: High cost of talent and time Cost-effective	: Save 80% of costs and increase efficiency by 200%

i-gen will customize an “AI-specific knowledge base” for your business, analyze your strengths and market gaps, and plan data-driven marketing strategies. Then, the system can generate high-converting content suitable for websites, social media (Facebook/IG/Xiaohongshu), and even YouTube video scripts with one click, and automatically publish it to achieve true marketing automation. Finally, the system automatically integrates data from various platforms to generate clear reports and optimization suggestions, making the results clear at a glance.

Summary: How SMEs can improve their Google rankings

To successfully improve Google rankings in 2024, SMEs need smarter strategies. It’s a comprehensive battle that combines strategy, content, and technology: returning to the essence of E-E-A-T, strategy first, leveraging AI, and integrating cross-channel traffic.

Return to the essence of E-E-A-T
Strategy first
Make good use of AI
Consolidate cross-channel traffic

For SMEs with limited resources, the i-gen AI Marketing system is like a round-the-clock professional marketing director. Want to learn how to save 80% on costs for your business while increasing efficiency by 200%? Book a free consultation today and let our team of experts demonstrate the power of AI marketing for you!

Frequently Asked Questions (FAQs)

Does i-gen only teach AI tools to operate?

We provide a complete marketing automation solution from market positioning, strategy formulation, AI content execution to data reporting.

Can novices use this system?

Absolutely. The system interface is simple and easy to use, designed to solve the pain points of SMEs lacking technical talents, and provides complete teaching and customer service support.

What is the difference between your AI and ChatGPT?

i-gen is a system designed for marketing automation, creating your own AI knowledge base to ensure your content is on-brand. It deeply integrates with major marketing platforms to achieve end-to-end automation from content generation to data analysis, which is not possible with general-purpose AI.

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